By now, a decent number of people know what CBD is, but many don’t know the difference between variations.
Thus, talking about the quality of CBD with customers the right way is essential as it can strongly convey value.
Since the quality of CBD differs from source to source, conveying value in certain variants connects to respective price points for products. It’s better to manage expectations and produce loyalty early on in any customer’s buying journey.
First things first, let’s dive into understanding the differences between spectrums and isolates.
What is Full-Spectrum, Broad-Spectrum and Isolate CBD?
Full-Spectrum CBD contains small amounts of plant compounds and when combined are a powerful force. They elevate each other’s therapeutic properties which causes them to be even more beneficial together rather than alone.
3 of these Compounds are called Cannabinoids, Terpenes and Flavonoids:
- Cannabinoids- There are over 100 cannabinoids which include CBD and THC. Cannabinoids provide therapeutic benefits and help with psychoactive effects.
- Terpenes- Over 150 terpenes make up the plant's fragrance. Terpenes are the primary elements in essential oils, responsible for aroma as well as a therapeutic effect from the scent. For example, lemons smell citrusy and a citrus scent can have a therapeutic effect as a mood booster.
- Flavonoids- Cannabis includes about 20. Flavonoids are found in different plants and, like terpenes, they are therapeutic and anti-inflammatory. Powerful in antioxidants they help fight diseases.
Studies show that when all of these compounds are together they empower each other and form what’s called the entourage effect making the therapeutic benefits even stronger. For example, the minuscule amount of THC (.3 %) found only in full-spectrum products may amp up the anti-inflammatory and pain-relieving benefits of CBD.
Broad-Spectrum CBD and Full-Spectrum CBD are similar as they both contain plant compounds. However, they differ as broad-spectrum does not have the trace amounts of THC that full-spectrum has.
CBD Isolate is purely CBD. It is free of having the entourage effect because it is void of any other plant compounds. This is why CBD isolates are less expensive than full or broad-spectrum CBD products.
Knowing the differences between these 3 types of CBD will help customers select the right product and understand the full effects of which one they are purchasing.
3 Topics to Help You Communicate Quality to Customers:
1. Location
A common question customers ask us is, “Where is your hemp grown?” At Sopris, we use locally grown hemp from one source. You want to make sure that your CBD oil is sourced in an area that is regularly tested for toxic substances like pesticides, heavy metals, or solvent residue.
2. Extraction Methods
When it comes to processing, you’ll want to make sure the extraction process is free of unnecessary chemicals. Our passion for offering the highest quality product is what led to researching and developing our own patented methods that set us apart to help keep our product pure.
3. Testing
Since CBD is an unregulated industry, before purchasing CBD solutions it’s important to analyze if the products have been tested. This will help you understand the ingredients inside the products. There’s something to be said about authenticity, a company you can trust will make these results public to all consumers. At Sopris, we pride ourselves in a sustainable process and showcase all of the ingredients for each product on our website.
What's the point in treating your body with CBD medicinally if it's drenched in pesticides, bacteria, heavy metals etc? Why play the guessing game when purchasing, wondering if the products are safe or not? Our products were made for those looking to live healthier and better lives worry-free.
Interested in working with us and our products?
Don’t worry, we’re here to help you navigate the ins and outs of talking about CBD quality to your customers. We walk alongside our wholesale clients every step of the way. Start the conversation today by filling out a form here.